Instagram Marketing : 10 Tips To Boost Your Business Growth

  • Updated On 04, Jul, 2022

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In this article, we’ll be covering the top 10 Instagram marketing tips that will help you to boost your business using one of the fastest growing social media platforms of today. Instagram has 500+ Million active daily users 1, and it’s also one of the easiest platforms to use – making it a perfect way to market your company online! By understanding how to leverage Instagram for business, you can grow your brand and increase sales through this massive platform that’s used by millions every day. Let’s take a look at these Instagram marketing tips now!

10 Instagram Marketing Tactics To Boost Your Business Growth

1) Have an Editorial Calendar

One of the most important instagram marketing tools is an editorial calendar. This will help you plan and schedule your posts in advance, so you can stay on top of your marketing strategy. An editorial calendar for your Instagram account should include hashtags that are relevant to your business or brand.

By adding them in advance, you’ll be able to see which posts are generating the most engagement, meaning that those are ones worth sticking with for a while. It’s also a good idea to add other social media accounts (Facebook, Pinterest, LinkedIn, X 2) into your publication schedule because they’re all connected through cross-posting and hashtags.

The more content on different platforms there is about one topic or product, the better chance it has of being seen by new people who might not have seen it otherwise.

2) Engage with Other Users

The first step to Instagram marketing success is engagement. If you want people to start following you and checking out your content, you need to engage with other users. Follow others in your industry, comment on their photos, and like their posts.

You can also use hashtags to find users who might be interested in your content. Once you start engaging with other users, they will start engaging with you, and your follower count will start to grow.

3) Tell Stories on Instagram

1. Post interesting and interactive content that tells a story.

2. Use the right hashtags to get your content seen by more people.

3. Take advantage of Instagram Stories and other features.

4. Use relevant, high-quality visuals.

5. Plan your content in advance.

6. Be active on Instagram, not just posting but also engaging with other users’ content.

7. Use Instagram marketing tools to save time and boost your results

4) Use Hashtags Sparingly

One of the most common Instagram marketing mistakes is using too many hashtags. This looks spammy and can turn off potential customers. Instead, use a few relevant hashtags that accurately describe your business and the content you’re sharing. You can also use Instagram marketing tools to help you find the right hashtags for your business.

5) Post At Optimal Times Of Day

The best times to post on Instagram are between 9am-11am and 5pm-7pm, Monday through Friday. Posting during these hours will help you reach the most people, as that is when most people are on their phones and checking social media.

To help you determine the best times for your business specifically, use Instagram Insights to see when your followers are online and adjust your posting schedule accordingly.

In addition to posting at optimal times of day, you should also try to post regularly. Consistency is key when it comes to growing your following and engagement on Instagram.

Of course, quality trumps quantity so make sure that you’re only posting content that is high-quality and interesting to your target audience.

6) Choose the Right Filter

Every Instagram user knows the importance of a good filter. But did you know that your filter choice can also affect your business? If you want to give your business a boost, make sure you’re using the right filter.

There are a lot of great Instagram marketing tools out there, but if you want to really take your business to the next level, you need to develop a strong Instagram marketing strategy. By taking the time to plan and execute a well-thought-out strategy, you can put your business on the fast track to success.

7) Consistency is Key

1. Start by nailing down your Instagram marketing strategy. What goals do you want to achieve? Who is your target audience? What kind of content will you post? Answering these questions will help you create a consistent brand identity on Instagram.

2. Post regularly. Consistency is key when it comes to building a following on Instagram. If you only post sporadically, your followers will quickly lose interest. Try to post at least once a day, or even better, multiple times a day.

3. Use hashtags strategically. Hashtags are a great way to reach new users and get your content seen by more people.

8) Ask for Feedback and Follow Up With Customers

Instagram marketing is a great way to connect with customers and followers. But it’s not enough to just post pretty pictures. You need to have a strategy! Here are good tips for better marketing on Instagram:

1. Ask for feedback from customers and followers. What do they want to see more of? What type of content do they engage with the most?

2. Follow up with customers after they purchase something from you or leave a positive review. A simple thank you goes a long way!

3. Use relevant hashtags and geotags to reach new audiences.

4. Take advantage of Instagram Stories and live video features.

5. Use attractive visuals, including images, videos, and infographics.

9) Crowdsource Content

If you want to up your Instagram marketing game, one of the best things you can do is start crowdsourcing content from your followers. This not only helps you get fresh, new content, but it also gives your followers a sense of ownership and investment in your brand. Plus, it’s a great way to connect with your audience on a deeper level. Here are some tips for how to get started:

1. Use hashtags to solicit content from your followers.

2. Host a contest or giveaway that encourages people to submit photos.

3. Make it easy for people to submit their photos by setting up an email address or using a specific hashtag for submissions.

10) Exclusivity Increases Traffic

By using a more exclusive Instagram marketing strategy, you can increase traffic to your account and website. This can be done by using targeted hashtags, partnering with other businesses, and running contests or giveaways. Exclusivity will make users feel like they are part of a special group and will encourage them to visit your page more often. 

11) Bonus Tip

Social Media Automation is the game changer for the digital marketing field generally. Accordingly, you can make heavy use of Instagram automation tools out there like : Hootsuite, Buffer, Unleap, InFact and many.

Expand Your Social Media Marketing Knowledge

Frequently Asked Questions About Instagram Marketing

Why is Instagram important for marketing?

Instagram has quickly become one of the most popular social media platforms with over 1 billion monthly active users. And it’s not just for personal use – businesses are using Instagram for marketing purposes too.

What is the most effective Instagram marketing strategy?

The most effective Instagram marketing strategy is to focus on quality over quantity. This means posting high-quality photos and videos that are interesting and engaging, and avoiding posting too often or spamming your followers. Additionally, using hashtags, tagging other users, and running contests can help you reach a wider audience and boost your visibility on the platform.

What is a Instagram marketing agency?

An Instagram marketing agency is a company that specializes in helping businesses grow their presence on the social media platform, Instagram.

There are a few things that an agency can do for you, such as help you create content, schedule and post your content, engage with your audience, and measure your results.

References

  1. https://backlinko.com/instagram-users ↩︎
  2. X : Is the new branded twitter after Elon Musk rebranded Twitter to X app ↩︎