Print

Real-world exposure is key to making the most of your advertising campaigns

Print media services like magazines, direct mail, catalogs, postcards, and paper-based marketing campaigns dominated advertising before the Internet. Today, it’s still a pillar of marketing that businesses cannot function without. Don’t miss exposing your brand to the real world and getting your business out in the open!

Why Invest in Print Media?

As a stable in the advertising and marketing world, print media is still necessary for your business needs; other than your business cards, your print media ads can be very targeted. With the right imagery and illustration, you can save on the budget of targeting a digital marketing campaign and reach your target audience immediately. It can also create a sense of trustworthiness and credibility about your brand for your customers, as consumers tend to trust businesses with print media campaigns more than their peers, who depend solely on digital marketing.

Statistics about Print Media

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According to MansiMedia, 82% of consumers trust print media more when purchasing a product.

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92% of people under the age of 25 say that reading print ads is easier than reading digital content.

What is our process?

An effective print marketing campaign can convey emotions and information to your customers from a new perspective. And it’s as simple as digital marketing: you require catchy copy, an attractive design, and a good eye for details. No need for special after-effects, a clever video, or an intensive campaign for the marketed product! A good print campaign consists of:

A killer headline

Unlike digital marketing, you must catch your customer’s attention and curiosity in the first millisecond of reading your prints. A great headline is the key to keeping your customers hooked on your provided services.

A compelling offer

What you offer in your print media should be your top-of-the-line product, an offer they cannot refuse. And it comes hand-in-hand with good copy. It also needs to have a sense of urgency; it can be a limited-time offer or discount, a special product or service you provide, or a necessity needed in your customer’s day-to-day life.

An attractive image or design

Illustrating your offer is a key part of what hooks your customer; as studies show, the visuals are what the brain interprets when they first see your prints. It highlights the pros of your product and ensures a good product perception.

A brief body

The body should contain all the information your customers want about your product or service. Keeping your body on point, short, and easy to read is key to conveying all the information you want your customer to know quickly.

A clever Call to Action

Like a good digital marketing campaign, every print media advertisement should contain a clever call to action, creating a sense of urgency to let your customers take action. In print media ads, you should always include a time limit and a special offer in your call to action, such as a discount or a limited offer.