How many times should you use your brand name in an article or blog post? When should you use the product name, and when should you not? These are important questions to consider if you want to optimize youranchor text ratio. Your anchor text ratio refers to the number of times you link to your website, app, or any other online assets in comparison to all of the other links in the piece of content you’re writing. Although there’s no specific anchor text ratio that will deliver guaranteed results, there are definitely some guidelines that can help you along the way.
What Is Anchor Text Ratio?
What Is Anchor Text Ratio SEO? What is an anchor text ratio? This is the ratio of backlinks that include a keyword phrase as a part of the link (usually highlighted by bold, underlined, or a blue font) relative to the total number of backlinks in the profile. Let’s take an organic backlink profile, for example. You’ll likely find that over 75% of the backlinks to this website will have the brand name or the domain as the link text.
Related Reading : PBN Setup Guide
Why does this matter?
The anchor text is the clickable text in a hyperlink. It is important to have a natural anchor text because it tells Google what the page you’re linking to is about. If your anchor text is too long, Google may think you’re trying to stuff keywords into your content, which could result in a penalty.
On the other hand, if your anchor text is too short, it won’t be as effective in helping Google understand what your page is about. The best anchor text strategy is to find a balance between the two extremes. Here are some examples of good anchor text if am targeting the keyword “Baseball Shoes”
- Best Baseball Shoes
- For More information Click here
- Check out Baseball Shoes Deals via this link
And many more, the common thing between all of these anchor texts, that they all look natural. Put simply, you have a blog about “Gadgets” and you just created a “Buyer Guide Category”. The optimial anchor text to link to such page can be “Gadgets Buyer’s Guide”, “How To buy the best Gadgets”.
All those anchors directly reflect what “The linked page” about. And this is the main objective from balancing your anchor text ratios, to give users and Google insights about the content on that page. And Linking semantically related pages together for maximum results.
How Do I Determine My Anchor Text Ratio?
When Should I Use My Keywords in My Links?
You might be wondering how often you should use keywords in the anchor text of your links. There’s no right or wrong answer, but there are some general guidelines you can follow. First, your anchor text should sound natural. That means using a mix of your keywords and other words, rather than just repeating your keywords over and over (Keyword Stuffing).
For example, if you’re selling pet supplies, a good anchor text might be pet supplies or pet products. Second, make sure you’re using a variety of different anchor texts. Repeating the same word or phrase too often can look spammy to search engines. Third, think about your overall anchor text strategy. Are you trying to rank for a particular keyword?
What Tools Can I Use to See My Anchor Text Ratios?
There are a number of tools that can help you see your anchor text ratios. Some of these include Google Analytics, Ahrefs, and Majestic. Natural anchor text is the text that appears on your site without you having to put it there. It includes things like your title tags, meta descriptions, and header tags.
Anchor text are the words that you use to link to other sites. Examples of anchor words include click here, read more, and learn more. Your anchor text strategy should be to use a mix of both natural anchor text and anchor words. This will help you appear more natural to search engines and will also help you get more clicks from users.
Related Reading : Dofollow Vs Nofollow Links
Common Mistakes With Keyword Usage In Anchor Texts
When Should I Avoid Using My Keywords in My Anchors?
Does Domain Age Affect SEO/Anchor Text Ratios?
Frequently Asked Questions About Anchor Text Ratio
What Is the Optimal Anchor Text Distribution Ratio?
30% to 40% branded anchors. 30% to 40% partial match anchors. 20% to 40% generic, related, naked, random, exact match, and other anchors. Avoid using the same anchor text on more than one page or within the same content block.