In This article we will explain the difference between dofollow vs nofollow backlinks, their impact on SEO and the pros and cons of each of those backlink attributes.
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What Is The Difference Between Dofollow And Nofollow Backlinks?
The short answer is : Dofollow is the default link attribute for the html <a> tag , meanwhile Nofollow tag is an attribute added to the <a> HTML tag. And the difference between them in SEO is that dofollow links pass linkjuice and nofollow links don’t pass linkjuice.
In the next sections we will define these complex terms like : Dofollow , Nofollow and linkjuice. Also, we will explain the benefits of getting those backlink attributes in order to make your backlink profile natural.
What Are Dofollow Links?
The default value for HTML anchor tag is Dofollow. Dofollow links in SEO, gives value (Passes PageRank) or in other modern talks (Link Juice). Dofollow, is just attribute for Googlebot to follow that link and credit the linked source. The value of your Backlinks profile mainly influenced by the quality of inbound Dofollow backlinks. It normally looks like this in HTML source code.
<a href=”https://example”>Example</a>
What Are Nofollow Links?
Nofollow links are type of links that not pass link juice to the linked target. They not pass PageRank, or influence your rankings in any means. But, Natural-looking backlinks profile looks balanced in terms of ratio of Nofollow and Dofollow links. Which means, it’s not normal to find 100% backlinks Profile is Dofollow and vice versa. Mostly, Nofollow links Mostly used in:
- Comment Section
- Links in Profile sections
- Links in Bio for most Social Networks.
- UGC (User-Generated Platforms) 1 Like : LinkedIn Pulse Network, Medium, Substack and others.
The Benefits of Getting Dofollow And Nofollow Backlinks
The benefits of getting both dofollow and nofollow backlinks is to make your backlinks profile as natural as possible, because think of it. It’s not from logic to have all of your backlinks of dofollow attribute and vice versa, it’s wise to weight between dofollow and nofollow links whenever possible.
Benefits Of Getting Dofollow Links
The first major benefit of getting dofollow backlinks to your site has to do with visibility. Google uses dofollow links to gauge what other sites on the web consider valuable and authoritative content. So if a lot of top-notch sites link back to you, then Google will consider you authoritative and valuable. This can lead to higher search engine rankings, which translates into more traffic, social media shares, mentions in news articles and more.
Benefits Of Getting Nofollow Links
A nofollow link allows you to provide a backlink without impacting your PageRank. While there are SEO benefits to using dofollow links, including increased exposure and social media sharing (more on that below), nofollow links can be just as valuable in certain situations. For example, if you have more than enough quality dofollow links but are worried about providing too many backlinks at once, a nofollow link might be your answer.
The reason being that Google uses nofollow links to determine if a site is spammy or not. If your site has too many dofollow links in one place, it may trigger Google’s alarm bells and result in manual action.
Final Thoughts
There are a number of ways that you can use backlinks to improve your search engine optimization strategy, but it’s also important to consider your overall approach. You can optimize for different purposes, including enhancing your ranking in search engines and improving engagement.
No matter what reason you have for optimizing your backlink profile, it’s helpful to establish a variety of different types of links so that they each play their own role. For example, if one type seems like it would do more harm than good (such as buying commercial links), then don’t include them in your overall strategy. Instead, focus on finding other types of links that will suit your needs well without running into problems with search engines.