If you’re trying to increase your search engine rankings, you may have heard people talking about PBNs and Guest Posts. Both are strategies that can help you achieve that goal, but each one has its own benefits and drawbacks. This guide will help you choose which approach is right for your SEO efforts and how to use each method effectively so you can rank higher than the competition.
What are Private Blog Networks (PBN)
A private blog network (PBN) is a collection of interconnected blogs that share common ownership and typically follow a similar topic theme, e.g., finance, fashion, games, etc. These networks were once relied upon heavily by site owners to boost their search engine rankings (SEO).
However, PBNs are considered to be very risky because they are often considered spammy by Google and could lead to manual actions if discovered. Because of these risks many site owners now opt for more natural ways of building backlinks such as writing interesting guest posts on authoritative sites in your niche or utilizing social media marketing techniques that help you build strong relationships with other like-minded individuals in your industry who might be willing to link back to you in return.
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What Are Guest Posts?
In recent years, guest posting has become a popular form of Linkbuilding techniques. The idea is that you write an original piece of content—usually in an area relevant to your business or industry—and publish it on another site. This creates some added exposure and usually brings with it links back to your site, either in a footer or within your content (or both).
When done right, guest posts can be an easy way to attract new visitors to your site while also promoting its authority in your niche. But when you’re just starting out with guest posting, it can feel like there are so many options and choices!
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PBN Links – Pros And Cons
The biggest pro of PBNs is that you can control every aspect of your link profile and build links without any risk of getting penalized in Google’s search results pages (SERPs). You also have complete control over your site and how you promote it across social media channels and other marketing methods.
On top of that, you don’t have to worry about SEO keyword saturation because PBNs typically target long-tail keywords that are highly unlikely to be used by other people who are trying to rank on a specific SERP (at least not within a reasonable time frame). Finally, there aren’t any rules or regulations regarding PBNs so you can do as much or as little work as you want!
Guest posts – The Pros and Cons
- No direct control over content
- Higher chance of removal due to no direct control over content
- The post must be relevant and quality
Exposure to audiences that may not be interested in PBN links, which can help in building brand awareness Exposure to a large audience that you couldn’t otherwise reach via Search Engine Optimization No risk of ban/removal, assuming you follow Google’s guidelines on guest posts.
Is PBN good for SEO?
PBNs are often touted as safe and legitimate SEO tactics, but that isn’t always true. Sometimes PBN links can get you into serious trouble with Google, resulting in a penalty or outright ban from search results (which means no more SEO).
What kind of links do I mean? Links that connect to your domain name, paid for by you (or someone else), and on sites that look unnatural or spammy in any way—for example, they may have low-quality content (like spun or copied articles) or be very small sites with few pages and little activity. Sites that make up a PBN might even copy your website’s design!
What Is the Difference Between Guest Post and Sponsored Post?
Here is the main difference between guest posts and sponsored posts. With guest post, you actually write the post by yourself but you are not given a credit link in that post.
The thing is that some of the writers create their own website and then they place their links there to get paid by your sponsors and affiliate. Marketer businesses or else they are using third party website to publish a single post on their own behalf; meanwhile most of them used to use google blogger because it’s free, fast and trustworthy site for posting something quickly.