Real-world exposure is key to making the most of your advertising campaigns
Print media services like magazines, direct mail, catalogs, postcards, and paper-based marketing campaigns dominated advertising before the Internet. Today, it’s still a pillar of marketing that businesses cannot function without. Don’t miss exposing your brand to the real world and getting your business out in the open!
Why Invest in Print Media?
As a stable in the advertising and marketing world, print media is still necessary for your business needs; other than your business cards, your print media ads can be very targeted. With the right imagery and illustration, you can save on the budget of targeting a digital marketing campaign and reach your target audience immediately. It can also create a sense of trustworthiness and credibility about your brand for your customers, as consumers tend to trust businesses with print media campaigns more than their peers, who depend solely on digital marketing.
Statistics about Print Media
An effective print marketing campaign can convey emotions and information to your customers from a new perspective. And it’s as simple as digital marketing: you require catchy copy, an attractive design, and a good eye for details. No need for special after-effects, a clever video, or an intensive campaign for the marketed product!
A good print campaign consists of:
Unlike digital marketing, you must catch your customer’s attention and curiosity in the first millisecond of reading your prints. A great headline is the key to keeping your customers hooked on your provided services.
What you offer in your print media should be your top-of-the-line product, an offer they cannot refuse. And it comes hand-in-hand with good copy. It also needs to have a sense of urgency; it can be a limited-time offer or discount, a special product or service you provide, or a necessity needed in your customer’s day-to-day life.
Illustrating your offer is a key part of what hooks your customer; as studies show, the visuals are what the brain interprets when they first see your prints. It highlights the pros of your product and ensures a good product perception.
The body should contain all the information your customers want about your product or service. Keeping your body on point, short, and easy to read is key to conveying all the information you want your customer to know quickly.
Like a good digital marketing campaign, every print media advertisement should contain a clever call to action, creating a sense of urgency to let your customers take action. In print media ads, you should always include a time limit and a special offer in your call to action, such as a discount or a limited offer.
A: Print media refers to physical printed materials such as brochures, flyers, business cards, and posters. It’s indispensable for your business because it allows you to reach a local audience, create tangible and memorable materials, and establish credibility with potential customers.
A: A print media project typically involves researching your target audience, developing a design concept, creating the design, and printing the materials.
A: The duration of a print media project varies depending on the complexity of the project and the number of revisions needed. Generally, a print media project can take several days to weeks to complete.
- On-Page SEO
A: The success of a print media project can be measured through various metrics such as increased brand recognition, improved brand loyalty, increased sales, and increased customer engagement.
- Off-Page SEO
Promoting your website on Social media and other websites in the same space. Building links from relevant blogs and websites and improving your online exposure and credibility.
- Technical SEO
Enhancing Technical SEO like Core Web Vitals score, delivering high-quality and lightweight media, and maintaining healthy and proper navigation for your website.
- Customized SEO strategies
All-in-one packages are expensive and impractical. We offer customized strategies that can improve your ranking based on your needs.
- All-day support
Our SEO team is ready to answer all your questions and inquiries.
A: The cost of print media services varies depending on the project’s scope. We offer a detailed project proposal and a cost breakdown.
Let's work on your new great project!
Whether it’s an internal tool for your company or a highly available Software-as-a-Service — we help you to get your ideas off the ground!