Modern strategies for creating compelling content that engages, educates, and converts.
It’s content’s time to shine. We have a deep understanding of how to create, prioritize, and distribute content that connects with your audience.
Why content marketing strategy is so essential in 2022?
Increased brand awareness & customer loyalty
Creating consistent, valuable content allows you to form stronger relationships with your desired audience. When a customer trusts your content, they are more likely to become loyal to your brand and become a brand advocate.
More traffic.
Content marketing leaders experience 7.8 times more site traffic than non-leaders. The way to become a content marketing example? Craft compelling, valuable content your readers want.
Better search engine rankings thanks to focused content.
Creating quality content specifically for your intended audience increases traffic to your site, which improves your site’s authority and relevance and in return you get more visits and more quality leads.
More accurate goal setting and tracking.
Your content is also only as good as your ability to measure it. A content marketing strategy establishes your content’s goals so you can track, measure, and assess whether the content is effective.
Become an authority to your customers.
Each piece of valuable content you create and share helps build up your reputation as a helpful resource. When you do this consistently, customers (potential and existing) start to consult you as an authority
Content Marketing Strategy agency in Egypt
Your personalized content strategy will align with your brand guidelines, voice, and style while pursuing your overall business goals. We’ll help you determine the timing of its creation, how much should be produced, where it should be promoted, and how your audience will engage with it.
Did you know that
A strong content marketing strategy answers these questions:
- What goals should content achieve for your business?
- How will content achieve these goals?
- What audience are you targeting with your content?
- What ideas and messages will your company communicate through content?
- How often will you update content, and on what platforms?
- Does content look and feel the same across different teams?
- Who is creating the content?
Content marketing strategy Process
1
Business goals
Business goals to see how we can align your content to achieve them.
2
Research
content audits, persona research, user journey analysis, content gap analysis, competitor research.
3
Planning
mapping content to the user journey, SEO strategy, editorial planning, social media strategy, user experience.
4
Creation
creating content, content management, distribution, and promotion plans.
5
Measuring
analysis and optimization.
Explore Content Strategy services
Keyword and industry research.
Share of voice analysis.
Buyer persona identification & buildout.
Content engagement plans.
Providing customized reporting.
Content and copywriting
- Funnel optimized content.
- Conversion web copy and landing pages.
- Email & social copy programs.
- Optimized blog posts and articles.
SEO and CRO
Why Brandria for Content marketing strategy
- Agile content strategy design and development methodology.
- Personalization of content and customer journey mapping expertise.
- Expertly executed research and content targeting strategy to deliver fast results.
- SEO & SEM capabilities to improve traffic and conversions on publicly facing digital properties.